{"id":970,"date":"2025-10-13T21:55:06","date_gmt":"2025-10-13T20:55:06","guid":{"rendered":"https:\/\/552london.com\/?page_id=970"},"modified":"2025-10-13T21:55:12","modified_gmt":"2025-10-13T20:55:12","slug":"privacy-policy","status":"publish","type":"page","link":"https:\/\/552london.com\/index.php\/privacy-policy\/","title":{"rendered":"Privacy Policy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"block-7b00bc4b-93e4-4d8d-9973-3d5fd6453f8d\">This Privacy Policy describes how <strong>552London.com<\/strong> (\u201cthe Site,\u201d \u201cwe,\u201d \u201cus,\u201d or \u201cour\u201d) collects, uses, and discloses your personal information when you visit or make a purchase from our website.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-9d6b945a-2af5-441e-b53b-88fb1a867cb7\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-340505b5-b433-47ee-9658-54314e2559b0\"><strong>Collecting Personal Information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-35149945-5c63-42f2-8e4c-2f75677aab8d\">When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process purchases or inquiries.<br>We may also collect additional information if you contact us for customer support.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-585875ad-67b2-4fde-a875-359db2bda157\">\u201cPersonal Information\u201d means any information that can identify an individual directly or indirectly. Below is a summary of what we collect and why.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-06bd0124-5513-4673-8a19-ccfe4b0b75d9\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-f9e937b1-7b3f-4d45-a202-9e1eae287bf3\"><strong>Device Information<\/strong><\/h4>\n\n\n\n<ul id=\"block-d7b552b8-cafa-4c04-af65-962f02076525\" class=\"wp-block-list\">\n<li><strong>Examples of data collected:<\/strong> browser type, IP address, time zone, cookie data, pages visited, search terms, and interactions with the Site.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> to ensure the Site loads properly, improve functionality, and analyse visitor trends.<\/li>\n\n\n\n<li><strong>Source:<\/strong> collected automatically via cookies, log files, and similar technologies.<\/li>\n\n\n\n<li><strong>Disclosure:<\/strong> only shared with trusted technical providers (e.g. hosting or analytics services) to maintain and optimise our website.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-f37f7294-4dac-4dc4-86b6-b6cbf4ed352f\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-65c32871-ebab-417a-b5ff-767b79894754\"><strong>Order Information<\/strong><\/h4>\n\n\n\n<ul id=\"block-a5ccb904-3290-441e-87b5-c2533cf77402\" class=\"wp-block-list\">\n<li><strong>Examples of data collected:<\/strong> name, billing and shipping addresses, payment details, email address, and phone number.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> to process and fulfil your order, communicate with you, provide invoices and order confirmations, verify payments, and prevent fraudulent activity.<\/li>\n\n\n\n<li><strong>Source:<\/strong> collected directly from you via forms you complete on our website.<\/li>\n\n\n\n<li><strong>Disclosure:<\/strong> shared only with secure third-party payment gateways and delivery partners to complete your transaction.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-1abadba5-5647-4fc2-9174-67db3262ce30\"\/>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"block-5b1b0fbd-fc60-402f-8c6a-ce9da5013c6c\"><strong>Customer Support Information<\/strong><\/h4>\n\n\n\n<ul id=\"block-2e7498e1-d10f-41b3-ad54-3481bb5882ca\" class=\"wp-block-list\">\n<li><strong>Examples of data collected:<\/strong> name, contact details, and any information provided in correspondence.<\/li>\n\n\n\n<li><strong>Purpose:<\/strong> to respond to your inquiries and provide customer service.<\/li>\n\n\n\n<li><strong>Source:<\/strong> collected directly from you.<\/li>\n\n\n\n<li><strong>Disclosure:<\/strong> not shared externally except as needed to resolve your request (for example, with delivery partners).<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-12cd2df1-8685-45eb-8330-769e0656c730\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-d5702289-71cb-4e2d-93ad-ecfff8e9a9e3\"><strong>Minors<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-58d08cc1-9f63-4390-8f4a-349970b1170f\">This Site is not intended for individuals under 16 years of age.<br>We do not knowingly collect personal data from children. If you believe your child has provided us with information, please contact <strong><a>cs@552London.com<\/a><\/strong> so we can remove it.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-4319f69e-ac50-4676-b77c-d5dcd69c0928\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-60975516-80cb-463d-9936-97118e221525\"><strong>Sharing Personal Information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-c995a096-0eae-4e97-b458-f910680dbf2b\">We share your data only when necessary to:<\/p>\n\n\n\n<ul id=\"block-e8aa2e94-6646-4398-beb2-713320259db0\" class=\"wp-block-list\">\n<li>Fulfil your order or provide services<\/li>\n\n\n\n<li>Comply with legal requirements (e.g. tax or fraud prevention)<\/li>\n\n\n\n<li>Protect our rights and security<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-2556353c-3c04-4110-963e-ece98e07081c\">We do <strong>not<\/strong> sell or rent personal data to third parties.<br>Any external providers (such as couriers or analytics tools) are carefully selected and bound by GDPR-compliant agreements.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-272fac0b-fab4-48e7-82c7-f3bcb21c1478\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-5b540c72-6854-448b-96bc-a127526b1447\"><strong>Cookies and Analytics<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-111ae51f-80f8-4338-a62f-b6b7a380b338\">We may use cookies or similar technologies to enhance your browsing experience and analyse website traffic.<br>You can manage or disable cookies in your browser settings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-df37803f-e2b0-4b14-8da3-20cbef7b2314\">We may also use tools such as <strong>Google Analytics<\/strong> to understand visitor behaviour.<br>Learn more here: <a href=\"https:\/\/policies.google.com\/privacy\">Google Privacy Policy<\/a><br>Opt-out of Google Analytics: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout\">https:\/\/tools.google.com\/dlpage\/gaoptout<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-bb96c1ae-5d9d-42b5-b761-2be69ebcc4b8\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-47f4a2ff-63bf-4ad4-a83b-4aab144a827c\"><strong>Using Personal Information<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-fe2ad26e-bde3-4b37-8134-95e735ba6a48\">We use your personal data to:<\/p>\n\n\n\n<ul id=\"block-d286adcd-78af-486c-a3a6-9742f7b7c103\" class=\"wp-block-list\">\n<li>Provide and deliver products or services<\/li>\n\n\n\n<li>Process payments securely<\/li>\n\n\n\n<li>Communicate with you regarding orders or updates<\/li>\n\n\n\n<li>Improve and personalise your experience<\/li>\n\n\n\n<li>Send marketing messages (only if you have opted in)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-e89b749e-e63c-4337-b162-c12b3992a6a6\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-1300c0d7-27a5-4f69-b9f3-b8df95ed1541\"><strong>Lawful Basis (GDPR)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-f4ce4933-f277-479a-ad1b-612fcd537e33\">If you are located in the EEA or UK, we process your data under these lawful bases:<\/p>\n\n\n\n<ul id=\"block-5db97bcd-f10c-4716-a563-eff0e9eed0ef\" class=\"wp-block-list\">\n<li><strong>Consent<\/strong> (e.g. for marketing or cookies)<\/li>\n\n\n\n<li><strong>Contract<\/strong> (to fulfil an order or service request)<\/li>\n\n\n\n<li><strong>Legal obligation<\/strong> (tax, accounting, or regulatory requirements)<\/li>\n\n\n\n<li><strong>Legitimate interests<\/strong> (to improve services, detect fraud, or protect our business)<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-1b86c7da-3087-4a79-9537-397202e01c4a\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-7fe1ed35-9803-4005-a059-39dee77840f8\"><strong>Retention<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-89376aa8-4436-408b-853a-343c331af985\">We retain your information only as long as necessary for business or legal purposes.<br>You can request deletion of your personal data at any time by emailing <strong><a>cs@552London.com<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-d5a26133-2fc0-4f34-8b69-29c490d110b2\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-9601dee2-4fd1-4154-af5b-b326db55408f\"><strong>Your Rights (GDPR)<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-437cc16f-2386-4abc-92d3-e2a1d76dfc12\">You have the right to:<\/p>\n\n\n\n<ul id=\"block-d2bf1c5c-309f-419f-a599-7a50a8206d1c\" class=\"wp-block-list\">\n<li>Access the personal information we hold about you<\/li>\n\n\n\n<li>Request correction or deletion of your data<\/li>\n\n\n\n<li>Restrict or object to certain processing<\/li>\n\n\n\n<li>Request data portability to another service<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-3388bbb4-d932-4fa3-bd1c-f9f0e6ffeb9c\">To exercise these rights, contact us at <strong><a>cs@552London.com<\/a><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-4b8dc754-96a8-470a-9e66-f7105b062c13\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-bf182082-da21-48ca-99a0-5b65ae7aeb88\"><strong>International Data Transfers<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-a96aa152-c8a9-4a7e-8662-e1aea64c84f0\">If your data is processed outside the UK or EEA (for example, by cloud storage or email systems), we ensure it is protected under equivalent data protection standards such as the <strong>UK GDPR<\/strong> or <strong>EU Standard Contractual Clauses<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-61c5f271-fd84-4cdb-a1d7-33c2a51717d7\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-fb388fce-011e-4b66-90a0-2ffaeeb0deb3\"><strong>Security<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-23e120d6-f08a-4793-96e3-9553a06dc282\">We implement appropriate technical and organisational measures to safeguard your personal data from unauthorised access, disclosure, alteration, or destruction.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-0add290e-c8bb-4148-a9c3-dd92d492d543\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-eb4009c3-4071-4856-9178-ec612b1434cf\"><strong>Changes to This Policy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-6a1e8dde-dda5-4c60-bf17-583ed16a2523\">We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.<br>The latest version will always be available on <strong>552London.com<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\" id=\"block-586dcf5b-1b5a-4351-9271-35d9a25143d3\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"block-eae3d493-04fc-4362-b8a1-06267ed5f8bc\"><strong>Contact<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"block-632e845a-6b99-4e6a-9031-74222734b961\">For any privacy concerns, data access requests, or complaints, please contact us at:<br><strong>Email:<\/strong> <a>cs@552London.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This Privacy Policy describes how 552London.com (\u201cthe Site,\u201d \u201cwe,\u201d \u201cus,\u201d or \u201cour\u201d) collects, uses, and discloses your personal information when you visit or make a purchase from our website. Collecting Personal Information When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process purchases [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-970","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/552london.com\/index.php\/wp-json\/wp\/v2\/pages\/970","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/552london.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/552london.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/552london.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/552london.com\/index.php\/wp-json\/wp\/v2\/comments?post=970"}],"version-history":[{"count":1,"href":"https:\/\/552london.com\/index.php\/wp-json\/wp\/v2\/pages\/970\/revisions"}],"predecessor-version":[{"id":971,"href":"https:\/\/552london.com\/index.php\/wp-json\/wp\/v2\/pages\/970\/revisions\/971"}],"wp:attachment":[{"href":"https:\/\/552london.com\/index.php\/wp-json\/wp\/v2\/media?parent=970"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}