This Privacy Policy describes how 552London.com (“the Site,” “we,” “us,” or “our”) collects, uses, and discloses your personal information when you visit or make a purchase from our website.
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process purchases or inquiries.
We may also collect additional information if you contact us for customer support.
“Personal Information” means any information that can identify an individual directly or indirectly. Below is a summary of what we collect and why.
Device Information
- Examples of data collected: browser type, IP address, time zone, cookie data, pages visited, search terms, and interactions with the Site.
- Purpose: to ensure the Site loads properly, improve functionality, and analyse visitor trends.
- Source: collected automatically via cookies, log files, and similar technologies.
- Disclosure: only shared with trusted technical providers (e.g. hosting or analytics services) to maintain and optimise our website.
Order Information
- Examples of data collected: name, billing and shipping addresses, payment details, email address, and phone number.
- Purpose: to process and fulfil your order, communicate with you, provide invoices and order confirmations, verify payments, and prevent fraudulent activity.
- Source: collected directly from you via forms you complete on our website.
- Disclosure: shared only with secure third-party payment gateways and delivery partners to complete your transaction.
Customer Support Information
- Examples of data collected: name, contact details, and any information provided in correspondence.
- Purpose: to respond to your inquiries and provide customer service.
- Source: collected directly from you.
- Disclosure: not shared externally except as needed to resolve your request (for example, with delivery partners).
Minors
This Site is not intended for individuals under 16 years of age.
We do not knowingly collect personal data from children. If you believe your child has provided us with information, please contact cs@552London.com so we can remove it.
Sharing Personal Information
We share your data only when necessary to:
- Fulfil your order or provide services
- Comply with legal requirements (e.g. tax or fraud prevention)
- Protect our rights and security
We do not sell or rent personal data to third parties.
Any external providers (such as couriers or analytics tools) are carefully selected and bound by GDPR-compliant agreements.
Cookies and Analytics
We may use cookies or similar technologies to enhance your browsing experience and analyse website traffic.
You can manage or disable cookies in your browser settings.
We may also use tools such as Google Analytics to understand visitor behaviour.
Learn more here: Google Privacy Policy
Opt-out of Google Analytics: https://tools.google.com/dlpage/gaoptout
Using Personal Information
We use your personal data to:
- Provide and deliver products or services
- Process payments securely
- Communicate with you regarding orders or updates
- Improve and personalise your experience
- Send marketing messages (only if you have opted in)
Lawful Basis (GDPR)
If you are located in the EEA or UK, we process your data under these lawful bases:
- Consent (e.g. for marketing or cookies)
- Contract (to fulfil an order or service request)
- Legal obligation (tax, accounting, or regulatory requirements)
- Legitimate interests (to improve services, detect fraud, or protect our business)
Retention
We retain your information only as long as necessary for business or legal purposes.
You can request deletion of your personal data at any time by emailing cs@552London.com.
Your Rights (GDPR)
You have the right to:
- Access the personal information we hold about you
- Request correction or deletion of your data
- Restrict or object to certain processing
- Request data portability to another service
To exercise these rights, contact us at cs@552London.com.
International Data Transfers
If your data is processed outside the UK or EEA (for example, by cloud storage or email systems), we ensure it is protected under equivalent data protection standards such as the UK GDPR or EU Standard Contractual Clauses.
Security
We implement appropriate technical and organisational measures to safeguard your personal data from unauthorised access, disclosure, alteration, or destruction.
Changes to This Policy
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes.
The latest version will always be available on 552London.com.
Contact
For any privacy concerns, data access requests, or complaints, please contact us at:
Email: cs@552London.com
